The Latest News in Apparel Startup

Everlane hacked consumer wardrobes

How Everlane Hacked Your Wardrobe

By Lizzie Widdicombe. You may have noticed a certain type of ad on Facebook or, if you take it, the New York City subway,…

Evelyn & Bobbie reinventing the bra

How These Female Engineers Reinvented The Bra

By Rina Raphael. All her life, Bree McKeen deeply resented her bra. Nearly every style she owned–hundreds of dollars’ worth in her drawers–featured medieval underwires…

Thinx debuts leakproof cotton underwear

Thinx Now Offers Period-Proof Cotton Panties

By Channing Hargrove. Thinx, the brand behind those cheeky marketing campaigns for its period-absorbent panties, is charging forward on its mission to give women…