The Latest News in Apparel Startup

Lively launches activewear collection

LIVELY LAUNCHES ACTIVEWEAR COLLECTION

By Alexandra Ilyashov. When Michelle Cordeiro Grant, founder of Lively, a cool girl’s go-to for affordable lingerie, started spotting her sleek bralettes in sporty situations on…

Fashion embraces genderless apparel

Inside the rise of gender-fluid fashion

By Jill Manoff. Given fashion’s reputation for slow evolution, its recent embracing of gender inclusivity may seem out of left field. However, the industry…