The Latest News in Apparel Startup

Lively launches activewear collection


By Alexandra Ilyashov. When Michelle Cordeiro Grant, founder of Lively, a cool girl’s go-to for affordable lingerie, started spotting her sleek bralettes in sporty situations on…

Fashion embraces genderless apparel

Inside the rise of gender-fluid fashion

By Jill Manoff. Given fashion’s reputation for slow evolution, its recent embracing of gender inclusivity may seem out of left field. However, the industry…

Outdoor Voices does pop-up in Aspen

Outdoor Voices Is A Pop-up Shop In Aspen

By Jen Schmitz. Attractive active brand, Outdoor Voices, is setting up camp mountainside in the outdoor paradise of Aspen, Colorado. Through September 15, the NYC-based company will…