THE LATEST NEWS IN ACCESSORIES STARTUP

Warby Parker

Warby Parker Adds Storefronts to Its Sales Strategy

Warby Parker has made a name for itself by selling affordable, hipster-chic eyeglasses through a website, avoiding costly store expenses and licensing fees. While that business has thrived, the startup’s promising next act is taking shape in a chain of storefronts dotting trendy retail neighborhoods

Shinola

The luxury-goods company Shinola is capitalizing on Detroit

This Shinola is a luxury-goods producer that chose to start up in this struggling city, and less than two years later has become an innovative giant in branding, storytelling marketing and, above all, understanding the consumer zeitgeist, what people want at this very moment.

By: Karen Heller. Source: The Washington Post

True and Co

Can the Internet Help Women Feel Better About Their Breasts?

The idea for True & Co. came to Michelle Lam during a shopping trip. She was a former principal at Bain Capital in Boston who’d moved with her husband to San Francisco in 2011. “I wasn’t intending to focus on bras until I got stuck in a lingerie store fitting room, and two hours later I walked out empty-handed,”

By: Emma Rosenblum. Source: Bloomsberg Business Week

Herschel

Bag Week: Herschel Heritage BackPack Plus

Chances are, you’ve seen someone wearing a Herschel backpack. They have signature leather elements including zipper pulls and straps, depending on the series, and they always bear the company’s old-timey logo in a small white patch somewhere you can reasonably expect it to get seen.

By: Darell Etherington. Source: TechCrunch