Uber Is A Verb

Uber shirt and cell

A look at how a brand becomes a verb and how Uber has made the list.

By Evie Nagy.

If you’ve ever told a friend you would “Uber over” to meet them, you’ve helped the ride-hailing company reach that rarest of brand-name achievements: becoming a verb.

It’s one thing for a market-dominating product like Kleenex, Jacuzzi, or Coke to become the default noun for a category, but ascendance to Google- or Xerox-like verb status is the ultimate level of a brand’s infiltration into its customers’ physical existence.

Read more at Fast Company.

Be first to comment