A look at how a brand becomes a verb and how Uber has made the list.
By Evie Nagy.
If you’ve ever told a friend you would “Uber over” to meet them, you’ve helped the ride-hailing company reach that rarest of brand-name achievements: becoming a verb.
It’s one thing for a market-dominating product like Kleenex, Jacuzzi, or Coke to become the default noun for a category, but ascendance to Google- or Xerox-like verb status is the ultimate level of a brand’s infiltration into its customers’ physical existence.
Read more at Fast Company.