Amazon, in the business of everything, launches private-label shoe and purse brand ‘The Fix’

Amazon launches The Fix in-house footwear and purse line
By Lauren Thomas.

For all the folks who didn’t believe Amazon would further encroach on the fashion industry: you’re wrong.

Amazon on Tuesday debuted a new private-label shoe, handbag and accessories line called The Fix. For now, the line is only available to Amazon Prime members, but anyone can browse the product offerings on Amazon’s website.

From the looks of it, The Fix features high heels and purses that retail for roughly $49 to $140. The lineup includes what Amazon calls fashion sneakers, ankle booties, stiletto flats and embroidered crossbody bags, among other trendy items.

Read more at CNBC.

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