By Mark Wilson.
Adidas’s Futurecraft 4D is an honoree in the 2017 Innovation By Design Awards, Fast Company‘s annual celebration of the best ideas in design. See the rest of the winners, finalists, and honorable mentions here.
The soles look like intricate baskets woven from clear seafoam green toothpaste. The sensation underfoot is bouncy yet firm, and strangely, you can literally feel the air passing under your feet. There are only a few hundred pairs of Adidas’s radical new 3D–printed running shoes, known as Futurecraft 4D, in existence, but already they represent an early victory lap around competitors’ attempts, because they are actually coming to market en masse: By the end of the year, Adidas will have produced 5,000 pairs, with 100,000 more planned by the end of 2018.
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