By Sarah Buhr.
Yumi, the Los Angeles-based baby food delivery service co-created by former TechCrunch and Wall Street Journal reporter Evelyn Rusli and Angela Sutherland is finally open for business, with $4.1 million in seed investment from VC firms Brand Foundry, August Capital and NEA, as well as several angels, including early Dropbox investor Ali Partovi, WordPress’ Matt Mullenweg, and Philip Krim, co-founder of mattress company Casper.
There are plenty of options in the baby food market for parents to choose from, but Sutherland, a new mom herself, wanted a healthier option for her little one without the hassle and clean up that comes with whipping up something in the food processor. She came up with Yumi to deliver perfectly pureed bites without all the sugar and preservatives found on the grocery store shelf.
Read more at Techcrunch.