By Katie Notopoulos.
The thing about babies is that once you think the hardest part is over, you have to start feeding them food. Which is a cute adventure at first when they flash you a smile over some applesauce, but quickly reveals itself to be just another chore to tack onto the endless list. Sure, you can make your own — the actual act of steaming and blending some peas is low-difficulty level in terms of cooking. But add in the cleaning of the pot and blender, the shopping for the peas, and, as a parent on Twitter pointed out, the mental energy of literally thinking about what to cook, and it becomes a lot harder. Feeding a baby is like so many parts of parenting: a constantly changing negotiation between time, money, the baby’s health, the baby’s happiness, and your sanity. These things are rarely aligned with each other.
A slew of new startups are hoping to address this by offering baby food or ingredients delivered to your doorstep. Venture capital is now flowing into what TechCrunch referred to as the “organic baby food wars,” with lots of people putting lots of money into the idea that millennial parents are willing to pay up for high-quality baby food.
Read more at Buzzfeed.