Skinny Pop Brand Warrior Nods to Amazon’s Growing Clout in Food

Skinny Pop Brand Warrior Nods to Amazon’s Growing Clout in Food
By Craig Giammona.

The man who helped put Skinny Pop in lunch boxes all over America is embracing Amazon.com Inc., the scourge of the grocery business.

The biggest food companies, notoriously slow to respond to consumer whims and losing market share to nimbler upstarts, desperately crave innovation to keep ahead of Amazon’s threat. And Jason Cohen, the Skinny Pop guy, has been there for them.

In the past, Cohen, a former insurance salesman who formed Halen Brands Inc. with fellow Van Halen enthusiast Leigh Feuerstein, placed brands like Skinny Pop and Veggie Straws with Costco Wholesale Corp. Once the products surpassed $50 million in annual sales, Cohen sold them to big companies happy to embrace winning trends.

Read more at Bloomberg.

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