By Sarah Buhr.
Ritual Vitamins has raised $10.5 million in Series A venture funding to attract talent, scale the business and build in-house technology for customer experience and support.
Ritual first launched as a Disrupt NY Battlefield 2016 contestant with interest and angel funding from Upfront Ventures, FF Angel, Rivet Ventures and Troy Carter. Ritual has since raised a total of $15.3 million.
Vitamins are a crowded space for sure. It’s even easier for anyone to start their own brand these days with white label manufacturing and the ease of setting up an online shop. However, Ritual CEO Katerina Schneider told me she started her company to offer women something better than what she was finding for herself.
Unlike the majority of vitamin brands, Ritual is backed by an in-house team of scientists and a medical board. It also says it only includes the supplements you actually need in a Standard American Diet (SAD) and leaves out the stuff we tend to already find in abundance in our foods.
Read more at TechCrunch.