The organic baby food wars heat up

organic baby food startups
By Connie Loizos.

It’s a good time to be a baby. It’s also a great time to be a parent who wants to ensure that his or her baby is consuming healthy foods but doesn’t necessarily have the wherewithal to prepare homemade baby food or delicately seasoned purées.

While some established names in the business have increasingly focused on improving their prepared baby foods — including by using pouches, employing more attractive packaging, and listing the specific percentage of each ingredient in its products — a spate of new startups is now aggressively competing for their pint-size end users.

On Monday, John Foraker, the former CEO of organic food brand Annie’s Homegrown, officially joined one of them as its CEO: two-year-old Once Upon a Farm, a maker of cold-pressed baby food that’s headquartered in San Diego.

Read more at Techcrunch.

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