By Matthew Kang.
Chef Roy Choi was frank about the trajectory of his mission-minded fast-food restaurant Locol, saying that it might eventually involve a non-profit component because of slower than expected sales at their two locations in Watts and Oakland. The discussion was part of a spotlight interview with Eater editor-at-large Helen Rosner at Code Conference, whereupon the Kogi chef admitted that the budding chain needed more sales (and actively asked the audience to come into the restaurant).
However, it wasn’t a concession that what he and partner Daniel Patterson aren’t working. In fact, Choi seemed optimistic about the Watts restaurant, especially after the media recognition and even the LA Times’ recent Restaurant of the Year award. When asked about the award, Choi said that it “changed the dynamic about what it means to be a great restaurant… that model was always based on an ego-driven concept. The new standard is about having a social mission.”
Read more at Eater.