Little Spoon plans to win the baby food wars with a customized meal plan

Little Spoon plans to win the baby food wars with a customized meal plan
In 2017, you might think, what is there left to disrupt?

There’s baby food.

A crop of new startups are trying to bring meal kit delivery, subscription services, and a tech approach to the mashed-up foods parents have fed their children for millennia.

Jennifer Garner co-founded the baby food delivery startup Once Upon a Farm. The startup Yumi offers a similar service. Raised Real has parents blend the baby food themselves in a special machine (sound familiar?). A few meal-delivery startups for adults have added baby food offerings, though the biggest names haven’t yet followed suit.

Baby food entrepreneurs are quick to say they’re disrupting a $55 billion industry. And the reason they’re convinced it’ll work? Millennial parents.

Read more at Marshable.

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