“The core of LocoL is to take care of neighborhoods,” says Choi. “Our number one goal is to make sure West Oakland wants us and believes in us.”
West Oakland’s new LocoL Bakery is situated on a Market Street block with no other commerce, just across the street from the Perry Temple Church of God in Christ and not far from where you might see colorful low-riders cruising. It’s a work in progress—and that’s entirely the point.
Founding chefs Roy Choi and Daniel Patterson, who launched their LocoL fast-food chain in L.A.’s Watts last year, had an Oakland commissary space, so they decided to open their first LocoL Bakery in an underserved community.