By Laura Emily Dunn.
Prior to founding Ritual, Katerina Schneider was a Venture Partner with Troy Carter at AF Square, managing a portfolio of over 70 tech investments including Spotify, Uber, Dropbox and Warby Parker. She previously served as Head of Global Innovation at Atom Factory and as Global Lead of Digital Innovation at Universal Music Group. As Founder & CEO of Ritual, Katerina has combined her rich background in business, technology and innovation with her lifelong passion for health and wellness. She was named to the 2014 Forbes 30 Under 30 list for Venture Capital, and serves as a Global Shaper for the World Economic Forum. She lives in Los Angeles with her husband and daughter.
How has your life experience made you the leader you are today?
When I was young, my family and I moved to America from the Ukraine. We were refugees with no money, and we didn’t speak English. In the beginning, we lived in a welfare hotel and used food stamps to buy groceries. Seeing my father start a company and become a successful entrepreneur really inspired me. I knew that if I too took risks, worked hard enough and put myself out there, I could achieve anything I wanted. The grit and relentlessness I learned from my parents have become foundational values here at Ritual.
Read more at Huffington Post.