By Anthony Ha.
We get a lot of weed-related pitches at TechCrunch, but most of them don’t come with the pedigree of Herb‘s investors. Herb is announcing today that it has raised $4.1 million in seed funding led by Lerer Hippeau Ventures, with participation from Slow Ventures, Buddy Media co-founder Michael Lazerow, Shiva Rajarama, Liquid 2 Ventures (the firm led by football legend Joe Montana), Shopify CEO Tobi Lutke, Shopify COO Harley Finkelstein and Adam Zeplain.e
“During our research into the cannabis industry, it became clear to both myself and our team at Liquid 2 Ventures that HERB was the most professionally run business for relevant, informative, cannabis content,” Montana said in the funding announcement.
Herb’s articles and videos cover the latest cannabis-related news, with plenty of how-to and educational content. The site started as something called The Stoner’s Cookbook before it was acquired and rebranded by Gray in 2015. Since then, the company has grown to 200 million video views per month, reaching 5.3 million unique viewers, according to Tubular Labs.
Read more at TechCrunch.