Plant-based protein company Beyond Meat is continuing its march down the meat aisle.
The El Segundo, Calif.-based startup is beginning the roll out of its plant-based sausage product—dubbed Beyond Sausage—with its launch today at a restaurant in a Boulder, Colo. Whole Foods. The next stage in its distribution will be announced in January, the company says.
Beyond Meat started working on its sausage product a year ago, but CEO Ethan Brown says the new item actually “captures the work that’s been going on for the previous nine years.”
Read more at Fortune.