By Craig Giammona.
The next generation of vegan burgers, which promises to bleed and sizzle like real ground beef, is taking another step toward the mainstream.
Beyond Meat, whose investors include billionaire Bill Gates and food giants General Mills Inc. and Tyson Foods Inc., will begin distributing its plant-based vegan burgers in more than 280 Safeway supermarkets in California, Hawaii and Nevada, according to the company.
The Beyond Burger, as the product is known, hit the market last year, but to this point it’s only been available at Whole Foods locations and a handful of restaurants. At Safeway, the burgers will appear in the meat case, an attempt to go directly after traditional beef eaters.
Read more at Bloomberg.