By: Ryan Mac.
During the dot-com boom, Julie Wainwright found herself at the helm of two different e-commerce firms. The first, Reel.com, sold movies online and preceded the likes of Netflix and other services before being sold to a Hollywood entertainment company. The second, Pets.com, went public before crashing and burning as the defining symbol of the Internet bubble.
Now, 15 years later, the former Reel.com and Pets.com CEO is at it again, this time with a startup whose high-end fashion consignment model did more than $100 million in sales last year. After first shipping product in June 2011, The RealReal, the first entrepreneurial endeavor that Wainwright has founded, announced a $40 million round of funding on Thursday led by Industry Ventures.