How This Unique Tooth Floss Turned A Dull Ritual Into A Luxury Treat

How This Unique Tooth Floss Turned A Dull Ritual Into A Luxury Treat

“Flossing is always associated with dread, neglect, or guilt,” says Chrystle Cu, a dentist and cofounder of Cocofloss. “I really wanted people to think about flossing differently.” And she has.

Cu and her sister Catherine Cu have put a new spin on an oral hygiene staple–one that shuns the standard Gore-Tex fiber found in most floss brands for a flavorful sponge-like texture composed of hundreds of expanding microfiber filaments. Fans say the design makes for a more efficient and satisfying experience that, the cofounders hope, can do what some may think is the impossible: make flossing enjoyable.

“No one thinks of an exfoliating face wash as a chore,” says Chrystle Cu, comparing oral hygiene to beauty routines. “It’s a delight, a treat; you took some time to take care of yourself. Why can’t flossing be just as fun?”

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