L’Oreal, the world’s biggest cosmetics company wants to see more beauty tech like sensory hair brushes that tell you how to care for your hair, and skin patches that let you know how much sun you are getting.
So it said on Friday it was launching a program of start-up collaborations in Paris as it ramps up digital investments and seeks out new beauty products like its “smart” hairbrushes.
L’Oreal makes an ever greater slice of sales online and has rolled out services and items for tech-savvy consumers, such as a phone app for virtual make-up tests.
The French group said it was looking to develop more inventions at a site for start-up companies in Paris, where 10 to 12 firms will work on projects with L’Oreal every year.
Read more at Fortune.