By Jessica Schiffer.
At a time when many brands are capitalizing on trendy political and social movements, The Lipstick Lobby has taken it a step further by launching with activism as part of its DNA.
Funded by Studio71, a content studio that works with social influencers including YouTube star Lily Singh and actress Shay Mitchell, the cosmetics brand soft-launched online six months ago. With plans to debut a new shade of lipstick each quarter, it donated all the proceeds of its first launch, the bright pink “Kiss My Pink” shade, to Planned Parenthood. Sales of its latest shade, a deep red aptly dubbed Outrage, contributes $5 to the American Civil Liberties Union. Both products are vegan, animal-friendly, free of parabens and cost $19.
Outside of thelipsticklobby.com, The Lipstick Lobby’s products are sold exclusively at Opening Ceremony’s New York and Los Angeles stores.
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