Hourglass Cosmetics pledges to become an all-vegan makeup brand

Hourglass cosmetics going vegan by 2020
By Jessica Schiffer.

Hourglass Cosmetics is going fully vegan, announcing today that it will clean up its products’ ingredients by 2020.

Already selling predominantly vegan products that it doesn’t test on animals, the brand will eliminate from its products the industry’s frequently used animal-derived ingredients, including beeswax, lanolin (a wax derived from sheepskin) and carmine (a dye made from beetles’ wings). CEO Carisa Janes said the brand is asking experts in the bio-tech space to find new ingredients that don’t sacrifice quality.

The company’s current vegan products include its cult-loved (and Angelina Jolie-approved) Veil Mineral Primer and Ambient Lighting Palette. Products range from $18 to $350, and the price range will not change as the brand evolves into one that’s fully vegan, said Janes.

Read more at Glossy.

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