The Honest Company Earns the Good Housekeeping Seal

Honest company wants to protect and promote organic goods
By The Honest Company.

LOS ANGELES–(BUSINESS WIRE)–The Honest Company ( is proud to announce four of the product lines in the new and improved cleaning collection have earned the Good Housekeeping Seal, which has served as a symbol of trust and reliability for millions of consumers since 1909.

The Good Housekeeping Institute tests thousands of products each year from categories such as automotive, household, beauty, clothing, cleaning tools and more. The Honest Company products were extensively evaluated by Good Housekeeping’s team of chemists and engineers in the Good Housekeeping Institute labs to ensure the products performed as expected. The team spent weeks doing in-lab tests, third-party testing and reviewing countless claims and additional metrics to ensure validity of claimed product performance.

“The Honest Company’s new formulas have been shown in our laboratory studies to be gentle on skin, but still powerful and effective for clean-up,” says Rachel Rothman, head engineer and chief technologist at the Good Housekeeping Institute, who oversees all technical evaluations. “We put each product under intense scrutiny – and they delivered.”

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