Glossier’s first creative director Helen Steed on building a modern beauty brand

Glossier’s first creative director Helen Steed on building a modern beauty brand
By Jessica Schiffer.

When it comes to launching a successful modern beauty brand, Helen Steed knows her stuff.

As the first creative director of Glossier, the London native helped to build that ubiquitous brand from the ground up when she joined in December of 2014 — touching everything from the product design to the website. Steed was first brought on to define and hire the sort of creative talent required for a direct-to-consumer beauty brand, which Steed described as “non-typical and cross-functional.” Working for the brand’s CEO and founder, Emily Weiss was nothing short of inspiring, said Steed: “She’s a true visionary.”

Prior to that, Steed spent about 10 years heading up creative for Bumble and Bumble, where she worked closely with founder Michael Gordon. “I feel pretty lucky have been part of building both brands,” Steed said of the experience.

Read more at Glossy.

Be first to comment