By Tanisha Pina.
“I’m going to be using a full face worth of new beauty products, and I’ve partnered with one of the brands for this video. This is very unusual, but I can’t tell you the brand yet,” Jackie Aina, a YouTube beauty vlogger with over a million subscribers, said in a video back in early July.
It’s been something of a mystery since the video was posted, with speculations popping up all over Instagram and YouTube (though some beauty Reddit detectives put the pieces together immediately). Today we know with certainty that the brand Aina partnered with was Glossier.
This morning, the brand pulled out all of its charming social media stops to announce the launch of its newest product: Wowder ($22), a weightless finishing powder that’s available in three shades. Glossier promises that it won’t set cake-y or settle into fine lines like other traditional powders, but rather cut shine, blur the appearance of pores, and set your makeup. “It’s the airiest formula possible,” reads the on-site product description.
Much like Glossier’s Perfecting Skin Tint ($26), the three shades (light/medium, dark/deep, and rich) are ultra-sheer and adaptable, so you don’t need a perfect match for it to work.
Read more at Racked.