EMILY WEISS WANTS INTO THE GLOSS AND GLOSSIER TO BE ABOUT MORE THAN PRODUCT

Close up of founder of Glossier Emily Weiss
By Tyler Mccall.

This may be hard to believe now, but at age 25, Emily Weiss was a fashion assistant with no experience in digital or beauty. She was working at Vogue under then-style director Elissa Santisi, but had begun to re-think not just her own approach to beauty, but that of the industry.

“I had a transition from thinking of beauty as this solitary, isolated endeavor or exploration, to something that I got very excited about as being something that was actually a lightning rod for people to connect over,” she says. “That’s been the evolution of my interest in beauty.”

In September of 2010, Into The Gloss was officially launched; just a few years later, with a global audience of dedicated readers, Weiss would debut a beauty line, Glossier. These days, she’s a leader in the beauty space and the CEO of a million-dollar business. It’s quite the trajectory to complete in just seven years, but Weiss isn’t resting on her laurels.

Read more at Fashionista.

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