Why the founders of Glow Recipe want to eliminate ‘K-beauty’ as a category

founders of Glow Recipe want to eliminate ‘K-beauty’ as a category
By Hilary Milnes.

Appropriately, the idea for Glow Recipe was formed during one of founders Sarah Lee and Christine Chang’s frequent face sheet-masking sessions.

Two South Korean natives working in different departments of L’Oréal’s New York offices, Lee and Chang quickly bonded over their common backgrounds: Both are bilingual, bicultural and obsessed with keeping tabs on the developments and technologies continuously coming out of Korea’s $15 billion beauty and skin-care industry.

While at L’Oréal, those backgrounds led Lee and Chang to facilitating the launch of two Korea-born products: cushion compacts at Lancôme and facial essences at Kiehl’s.

Eventually, they both took a step back.

Read more at Glossy.

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