The Estée Lauder Companies Invests in DECIEM, the Abnormal Beauty Company

The Estée Lauder Companies Invests in DECIE

NEW YORK–(BUSINESS WIRE)– The Estée Lauder Companies Inc. (NYSE:EL) announced today that it has invested in DECIEM, a fast-growing, vertically integrated multi-brand company, driven by a consumer-centric focus that is already impacting the world of beauty. Terms of the investment were not disclosed.

DECIEM was founded in 2013 in Toronto, Ontario by Brandon Truaxe, who leads the company alongside Co-CEO Nicola Kilner. DECIEM’s innovative multi-brand strategy is propelled by a vertically integrated structure—with its own laboratory, manufacturing, e-commerce sites, retail stores and marketing infrastructure—that enables the company to rapidly identify opportunities, create and incubate new brands, and deliver quality, much-sought-after products.

The company has launched ten brands to date – including international cult favorite The Ordinary, an evolving collection of skin care treatments offering familiar and effective ingredients at accessible prices, and NIOD, an ingredients-driven skincare brand focused on addressing the root causes of aging. With a vibrant following among millennials and diverse consumers seeking “functional beauty” grounded in science, DECIEM offers a broad range of products across price points through its own multi-brand stores, department stores, e-commerce, TV shopping networks and select retailers, primarily in the U.S., U.K., and Canada.

Read more at Estée Lauder Companies.

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