BirchboxMan $10 Subscription Box Seeks To Capture Fast-Converting Male Audience

BirchboxMan $10 Subscription Box Seeks To Capture Fast-Converting Male Audience
By Glenn Taylor.

Birchbox is known primarily for its cosmetics and beauty products targeted toward women, but the subscription box retailer has made strides to bring its lesser-known offering, BirchboxMan, to a larger audience. In August, the retailer launched a $10 subscription box for BirchboxMan, including five personalized grooming samplessuch as anti-aging moisturizers, beard care supplies and hair styling essentials.

The company began selling monthly men’s boxes in 2012, priced at $20 and including a lifestyle item in each monthly box, such as stylish accessories and assorted gadgets. But Birchbox saw even more of an opportunity to reach men’s subscribers through an assortment solely focused on grooming.

Read more at Retail Touch Points.

Be first to comment