How Wildfang’s Emma McIlroy Created A Badass Clothing Line For Feminist Tomboys

Wildfang
By Hannah Rimm. 

In 2010, Emma McIlroy was working at Nike and struggling to find clothes that fit her style and her body. One day, she and her co-worker Julia Parsley decided to hit a department store and shop for new work clothes, first visiting the women’s section. Amidst dresses and floral pants, they found themselves bored with the women’s fashion on offer. A self-proclaimed tomboy, McIlroy craved blazers and tailored pants that fit her small, female frame.

McIlroy and Parsley eventually found themselves asking questions that would set them on a course: “Why the hell can you not get a great blazer in the women’s department? Why can you not get a great jean jacket in the women’s department? Why are they all cropped and tight and pastel? Why are we forced into this particular box?”

Read more at Bustle.

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