Selfridges released a line of androgynous clothing and re-designed its London store to be more gender neutral.
By Ryan Daly.
The deconstruction of gender binaries and a move towards androgyny is taking root in fashion, and in particular, retail. Clothing retail’s audience distinction has created a literal manifestation of gender binaries, separating stores into “men’s” and “women’s.”
Retail stores have a profound effect on the way people construct visions of gender through fashion. That outcasted feeling a man or woman can feel walking through a “women’s” section of a store is structured exclusivity–perhaps explaining how one might think that Forever 21 having a men’s section must have been a faux pas.
Read more at Fortune.