Men’s shirt maker Untuckit launches a line for kids as retailer grows offline

Untuckit will be launching kids line later this month
By Lauren Thomas.

Untuckit, the retail brand known for its signature men’s shirts, is rolling out a line for children.

“We started with shirts and then started getting requests for new products,” Founder and Executive Chairman Chris Riccobono told CNBC. “What we realized is we were growing into a brand, and people wanted to buy from Untuckit.”

People were coming into Untuckit stores saying, “This [shirt] would be perfect for my son,” Riccobono added. “Kids has been in the works for a really long time, but we wanted to do it at the right time.”

The children’s polo shirts and button downs, in sizes 2 to 14, will retail from $35 to $48. The line is available in stores and online starting Thursday.

Read more at CNBC.

Be first to comment