By Jeff Beer.
Hey man, put your hands up. Higher! On your head. What do people see? First, a man about to be arrested and second, unless you’re wearing a suit, the waistband of your boxers. It’s that small detail, that simple insight that has led to a new line of men’s underwear called Peace Briefs.
Back at the Cannes Lions Festival in June, Butler, Shine, Stern & Partners executive creative director Keith Cartwright, CAA creative executive Geoff Edwards, and Twitter’s in-house global group creative director Jayanta Jenkins announced the launch of Saturday Morning, an organization aimed at inspiring, encouraging, and facilitating a creative response to societal problems around diversity and inclusion. The first challenge they issued was to find a creative way to address this challenge: The police and the community they serve–how do we reduce the violence?
Read more at Fast Company.