By Bethany Biron.
As shoppers’ swimwear preferences continue to evolve, a number of direct-to-consumer companies are rising up to meet their demands, touting lower prices and environmentally friendly designs.
The influx of niche lines is largely a result of a void in the market for simple suits made with high-quality materials designed for longevity. This is paired with a shift in consumer sentiment that increasingly favors one-piece retro styles and athleisure looks, a deviation from the days in which the market was dominated by skimpy bikinis. (According to data from retail analytics firm Edited, one-piece swimsuits are selling out three times faster than they were during the same period last year, and bikini styles available online decreased by nine percent, while one-piece looks increased by 20 percent.) The selling point for these companies is suits made from recycled fabrics, with price tags under $100.
Read more at Glossy.