A new crop of swimsuit brands caters to eco-conscious consumers on a budget

Eco-friendly swimwear
By Bethany Biron.

As shoppers’ swimwear preferences continue to evolve, a number of direct-to-consumer companies are rising up to meet their demands, touting lower prices and environmentally friendly designs.

The influx of niche lines is largely a result of a void in the market for simple suits made with high-quality materials designed for longevity. This is paired with a shift in consumer sentiment that increasingly favors one-piece retro styles and athleisure looks, a deviation from the days in which the market was dominated by skimpy bikinis. (According to data from retail analytics firm Edited, one-piece swimsuits are selling out three times faster than they were during the same period last year, and bikini styles available online decreased by nine percent, while one-piece looks increased by 20 percent.) The selling point for these companies is suits made from recycled fabrics, with price tags under $100.

Read more at Glossy.

1 Comment

  • Reply May 29, 2017

    BETH RICHARDS

    Using recycled fabrics does not trump using unethical manufacturing practices across the globe, shipping back and forth increasing our carbon footprint. The term Eco is being too loosely thrown around when the third world is still being taken advantage of to achieve unrealistic price points.

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