Spotted! Knixwear struts into the offline world

Knixwear leaves commerce behind for pop-up
By Bree Rody-Mantha.

Women’s undergarment company Knixwear, which mainly transacts and advertises online, hosted an impromptu fashion show last week in the cold streets of downtown Toronto.

On a busy weeknight in a car-and-pedestrian-heavy area, a group of 20 women wearing only their Knixwear bras and underwear (and some comfy shoes) strutted the sidewalks of Richmond Street like it was their own runway, posing in front of an angel wing mural by muralist Kelsey Montague.

To complement Knixwear’s brand messaging of body diversity and positivity, the group included women across a range of ages and body types.

Read more at Media in Canada.

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