This Store Is Trying To Give Shoppers A New Way To Buy Jean

Unspun is creating personalized jeans that fit just right
By Emma Hutchings.

Fashion-forward denim company Unspun offers customers the chance to own a pair of perfectly-fitting jeans made exclusively for them. Their mission is to celebrate their customers’ uniqueness, form, and identity. To achieve this, they have flipped the current clothing model and create denim jeans around your body, exactly for you, to ensure they fit perfectly.

Those who visit an Unspun pop-up store are told to expect a new kind of experience. When you arrive, you are greeted with a drink, a chair, and a chat. The staff talks to you about their process, explaining how they are able to make jeans specifically for the customer. Then they go through the 3D imaging process, which enables them to create custom-made jeans as if they were stitching around your actual body.

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