The Outnet’s Shira Suveyke: Fashion is going mobile

The Outnet’s Shira Suveyke: Fashion is going mobile
By Hilary Milnes.

Before landing at The Outnet in 2011, Shira Suveyke’s leapfrog through the retail industry took her through positions in merchandising and planning at Ralph Lauren, Macy’s and J.Crew, and a digital stint in the early days of Gilt Groupe. By the time she reached The Outnet, e-commerce was gobbling up physical retail foot traffic and the off-season e-commerce counterpart to Net-a-Porter was just getting off the ground.

Now the evp chief merchant for the retailer, Suveyke is navigating a turbulent time for retail, where the action is moving to mobile and off-price is driving growth for plenty of traditional department stores, Macy’s and Nordstrom among them. At the Yoox Net-a-Porter Group, the off-season sector (made up of The Outnet and Yoox) accounted for 40 percent of revenue in 2016 — a growth of 19 percent year-over-year, to $781 million.

Read more at Glossy.

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