By Jen Schmitz.
Attractive active brand, Outdoor Voices, is setting up camp mountainside in the outdoor paradise of Aspen, Colorado. Through September 15, the NYC-based company will be slinging its comfort meets design recreational wares and celebrating adventure in a welcoming space downtown.
Founder and CEO, Tyler Haney, describes the Aspen pop-up as, “Playful and fun — we try not to take ourselves too seriously. There are a lot of features people who have been to our NYC or Austin shops will recognize, and as always, the goal was to create a somewhat muted setting that lets the product stand out and really shine.”