By Jordan Crook.
Outdoor Voices, the ‘athleisure’ brand that wants to take on Lululemon, has closed a $9 million round of funding.
The round was led by Mickey Drexler, with participation from a few strategic partners including Walter Robb (former co-CEO of Whole Foods) and OV’s lead manufacturer. As part of the deal, Drexler will take over as Executive Chairman of the Board.
Outdoor Voices launched in 2014, offering clothes that work for fitness and for a relaxing afternoon out on the town. The company sells individual items, as well as ‘kits’ of a few different items in one. Though the company has a retail location in NYC, the majority of the business is through online sales.
Previous investors include General Catalyst, Forerunner Ventures, Collaborative Fund, and 14W. This brings OV’s total funding to $22.5 million.
Read more at Techcrunch.