Marchesa is using Rent the Runway to test new collection of blouses

Marchesa to test new blouse collection with Rent the Runway
By Bethany Biron.

Marchesa is using insights from Rent the Runway to inform its strategy for a brand-new apparel category: tops.

Marchesa, best known for its ornate ballgowns and elaborate formalwear, is launching its first-ever collection of tops, available exclusively through the rental platform. According to Sarah Tam, svp of merchandising at Rent the Runway, the five-piece capsule collection was directly inspired by data the Rent the Runway team shared with Marchesa that showed a significant increase in consumer demand for blouses. (In the past year alone, rentals for tops have doubled, and as a result, Rent the Runway has increased inventory in this category by 400 percent.)

Read more at Digiday.

Be first to comment