‘Fashion for good’: How brands are teaming with e-commerce sites for charity

How brands are teaming with e-commerce sites for charity
By Bethany Biron.

Christena Reinhard was working in fundraising at San Francisco’s chapter of Year Up — a national nonprofit that supports disadvantaged young adults seeking professional development — when a donor approached her with a particularly unique ask.

The woman was passionate about Year Up and also had a closet full of designer clothing that she no longer needed. She wanted to do something that transcended simply donating or consigning. Together, Reinhard and the woman worked to sell the items, raising a total of $43,000. They later used it to fund a computer lab set up to teach technical skills in a critical need region of the Bay Area.

Inspired by the interaction, Reinhard went on to found Union & Fifth in 2014, an e-commerce consignment platform. Users donate clothing and select a charity to receive 75 percent of the profits when a sale is made. Union & Fifth has also attracted brands — including Eileen Fisher, Chanel and Theory — which donate overstock items to the site. Nicole Miller recently provided more than 100 items to the platform. Last quarter, the site cut checks to a total of 222 charities, Reinhard said.

Read more at Glossy.

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