Fashion Startups Aspire To Be The Anti-Bonobos

bonobos
By Elizabeth Segran.

Remember when Nasty Gal and Bonobos were the darlings of the e-commerce universe and the envy of fashion startups everywhere? After everything that has happened to them over the last year, those days seem very far away. So allow me to refresh your memory.

Back in 2014, Nasty Gal and Bonobos were on top of the world. Nasty Gal, a vintage eBay shop Sophia Amoruso launched in 2006, had blossomed into an e-commerce powerhouse. It had just expanded into a large office in Los Angeles, staffed by a hundred employees, and was generating $300 million in annual revenues. Bonobos, for its part, gained a loyal following almost immediately after it debuted its derriere-enhancing chinos in 2007. Seven years later, Bonobos was about to sell its millionth pair of pants, making $100 million a year, and readying for a 30 brick-and-mortar store expansion around the country.

Read more at Fast Company.

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