Everlane is opening its first stores, after years of swearing it wouldn’t

Everlane opening brick-and-mortar
By Abha Bhattarai.

Five years ago, Michael Preysman swore that his online clothing company, Everlane, would never have a bricks-and-mortar store.

“We are going to shut the company down before we go to physical retail,” he told the New York Times.

He doubled down on that pledge in March, telling Quart z he couldn’t think of any apparel stores that offer “a great experience.”

Read more at Washington Post.

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