By Alan Hart.
For this week’s episode of “Marketing Today,” I spoke with Davis Smith, founder and CEO of Cotopaxi, an outdoor gear company with a humanitarian mission at its core. It was Smith’s experience growing up and later serving missions in countries including the Dominican Republic, Peru, and Bolivia—where he witnessed extreme poverty firsthand—that planted the seeds for his career path and the eventual founding of Cotopaxi.
Smith described Cotopaxi as a brand “that is about inspiring people to go out and do good. We’re a brand that believes that capitalism can be a force for good in the world—a brand that believes that businesses need to look beyond their bottom lines to try to find ways they can impact their communities and people around the world.”
Read more at CMO.