Is This Brand The Next Outdoor Voices?

New leader in women's activewear?
By Alyssa Coscarelli.
If you feel like you can’t walk into a yoga or spin class — or even hit up your local Whole Foods — without seeing someone in Outdoor Voices’ color-blocked leggings or itty-bitty crop top, you’re not alone. The brand’s taken hold of the activewear space over the last few years, and it’s catchy “Doing Things” motto has become an Instagram caption go-to for practically every millennial wearing its signature matching set. But, there’s another brand creeping into the scene that has the potential to snag the attention of even the most loyal OV fans (including myself).
Launched in 2016, Year of Ours pays just as much attention to aesthetic details as Outdoor Voices, but has a bit more of an athletic, all-American edge. Here, you can expect equally-as-trendy hues and everything from heathered to ribbed fabrics, but instead of launching kits or colorways, Year Of Ours will release seasonal collections inspired by different sports — the label has already produced drops inspired by football, baseball, and rollerblading, and for fall/winter, it’ll pull inspiration from hockey.
Read more at Refinery29.

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