Allume raises $3 million for its on-demand personal shopping service

Allume raised $3 million
By Berenice Maistretti.

Allume wants to change the way women shop online and announced today that is has raised a $3 million seed round to launch its product out of beta. True Ventures led the investment, with participation from several angel investors.

Clients begin their sartorial journey by taking an online quiz on the Allume website. The startup then uses the data to match each customer to a personal stylist with similar tastes — and no, it’s not a bot, it’s an actual human being who helps you shop. Stylists consult directly with each client over text messaging to better understand her style and goals and then shop the entire internet to find a selection of items, which are presented in a virtual lookbook.

Read more at VentureBeat.

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