Wayfair Unveils Casper Competitor Nora

Wayfair unveils bed in a box
By Hadley Keller.

Sleep is turning out to be a big business. The past few years have seen Ariana Huffington, media maven and author of The Sleep Revolution, touting a good night’s rest as the best recipe for success and companies dedicated to helping customers achieve that have popped up left and right. Casper turned the mattress industry on its head with its direct-to-consumer model, and several similar outfits popped up in its wake. Bedding start-ups like Parachute and Boll & Branch endeavored to make shopping for sheets an easier, more streamlined experience. The latest to reach for a piece of the bedding pie? Wayfair. The online furniture giant announced today the launch of Nora, a compact mattress-in-a box exclusive to the company.

At $599, Nora comes in at the less expensive end of the options on the market, but many of its attributes are similar to those of Casper or Leesa: It promises 12 inches of premium comfort and heat regulation, is available for a free 100-day trial, and ships for free in just two days.

Read more at Architectural Digest.

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