By Mara Leighton.
Cotopaxi is an outdoor brand with the motto “gear for good.” Which is one reason why they donate 2% of all their yearly revenue to ending poverty and why they make sustainability a part of their production line. It doesn’t feel like a gimmick or a pain that’ll eventually pay off in their profit margins, but rather a really normal, fun extension of the company itself.
To date, they’re still one of my all-time favorite companies to cover, because they really are an indivisible unit of “true believers,” people who want to make great gear and also make the world a better place. (It doesn’t hurt, either, that their gear is consistently amongst the best I’ve tried). But it seems unsurprising to me that this would come out of an outdoor gear brand, which operates on the appreciation and gratitude people already have for the great outdoors.
Read more at Business Insider.